Professional photography in the 1980s will stand in the light of technical progress in hardware, and in the shadow of raw material shortages, including silver and hence all film materials. Looking at specific areas in these terms gives us an idea of the trends facing professional photography in the 1980s, especially concerning large-format use.
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With multi-exposure assembly the exposure must be correct for each individual image component. This is a complex problem which can only be solved by spot readings of small and precisely defined areas directly in the image plane. Only the SINARSIX can do this with the required accuracy.
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The conventional picture of the photo journalist with a 35 mm camera with motor drive and zoom lens will henceforth change in that there will also be a reporter with 4 x 5″ bellows camera where I happen to be.
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The view camera with its movements covers typically professional applications. It is thus a vital tool of the professional photographer.
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Professional photographers have to cope with every kind of client and every type of assignment. No two jobs are the same, or even alike. That calls for considerable creative as well as technical adaptability by the photographer. His photographic tool should logically match this flexibility.
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In this article we are dealing with the simplifications with regard to the actual exposure handling, i.e. with the phase between the completed setting and the «click». It concerns a rather short period of time which belongs to the phase requiring the best concentration of the photographer, however. In other words, after completion of the desired framing exposure should be possible immediately without any further complications.
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Exposure measurement in the image plane of the camera is by now generally accepted as being superior to the use of external exposure meters – as evidenced by the current trend in camera design. The question however arises, whether such image plane measurement should integrate the whole picture area or be based on selected spot readings – and in what way the two methods differ.
The question itself is an old one.
SINAR Information No 13
The best lens, with the best resolving power and the use of best possible film material depend entirely on the precision of the image setting.
Here the large-format view camera has a not undeserved reputation of being too complex in its settings.
SINAR Information No 12
Wide-angle effects are not the only means of photographic impact. In fact this gimmick is sometimes becoming a bore. Even converging verticals -however effective they may be on occasion -are not exactly a hallmark of impressive pictorialism. As a result of various technical requirements and restrictions, televison has in this field produced a certain visual style of some impact for a mass medium. But its shooting limitations cannot in the long run make it a model for professional photography. In 1933 I studied at a leading photographic school. The current rage at the time was Oskar Barnack’s Leica idea.
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‘I love the black cloth’ -a well known photographer recently told us -‘because it hides me from talkative and interfering customers. And if one of them insists on seeing the image on the ground glass, I smoke out the intruder from underneath the cloth by lighting a cigar.’
From every point of view, image observation of every single shot is obviously vital for the photographer.